The Etruria and Hanley area include Stoke-on-Trent City Centre, which is the largest shopping centre in Staffordshire and hosts the largest night time economy across the area.

Festival Park was once the site of the national garden festival. It covers a huge location and is still expanding across the area once used by Shelton Bar steel foundry.

There is now a vast selection of retail, light industry and leisure activities in the area. Etruria is a mainly residential district of mainly terraced housing, but is also home to the Etruria Industrial Museum.