The town centre beat comprises of Eastrop, BlackDam and the Town Centre.
Festival Place is one of the largest in-town shopping centres in England. There are over 160 shops including Marks and Spencers, BHS and Debenhams. Festival Square is the restaurant area and it also has a Vue Cinema and is linked to the bus station. There is a large nightclub at the southern end of the bus station.
The Malls dates back to the 1960s and has not changed much. Since Allders closed and Festival Place opened it continued to decline. However, Primark has since opened boosting foot traffic.
The Top of Town is the original town centre, and dates back to the 1830s. It is a lot quieter than the newer shopping centre, consisting mainly of pubs, eateries, banks and estate agents. It still has a weekly farmers market every Wednesday.

There are three residential areas, Church Square, Crown Heights and Victory Hill, two churches, a mainline railway and a few large organisation''s.